Amazon is destined to sell its own devices and collect new memberships, but competing sales from retailers make the event less attractive to consumers.
Despite ongoing supply chain snafus that continue to interfere with its speedy delivery promise to its Prime members, Amazon is holding its Prime Day sale Monday and Tuesday this week, earlier than its usual midsummer timing and much earlier than last year's pandemic-delayed October event.
As in past years, other retailers — including Target, Walmart, Kohl's, Dick's, Best Buy, Bed Bath & Beyond, Office Depot, Staples and Joann, among many others — are elbowing in, announcing their own red-letter sales for the same time frame.
