In a recent Forbes article, retail analyst Pamela N. Danziger highlights the escalating issue of merchandise returns, which are projected to reach nearly 17% of total retail sales in 2024. To address this costly challenge, Danziger advocates for a comprehensive three-pronged strategy: implementing pre-purchase measures to set clear customer expectations, enhancing post-purchase support to facilitate seamless returns, and optimizing the physical handling of returned goods to minimize losses. By adopting this holistic approach, retailers can effectively manage returns, improve customer satisfaction, and protect their profit margins.
