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Three likely outcomes for Yeezy merchandise: destroy it, rebrand it, export it

Published: 
October 27, 2022

goTRG is a product returns management company that processes over 100 million distressed, unsold, or returned items annually for manufacturers, online retailers and big-box chains. And they’re anticipating a fallout against the Yeezy brand even in secondary markets.

“Companies like ours that run secondary marketplaces are going to be just as reluctant to sell products associated with Ye’s brands as the retailers currently are,” said Sender Shamiss, CEO of goTRG “A big portion of this product will likely end up in donation bins, recycling bins, or landfills.”

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