In "Returns Done Right: The Story of a Smarter System," Larry Velman of ReturnPro explores how advanced technologies like AI, automation, and augmented reality are revolutionizing reverse logistics. By enhancing product recommendations, ensuring accurate listings, and streamlining return procedures, these innovations are reducing return rates and improving customer satisfaction. Velman highlights how intelligent sorting and sustainable practices not only expedite refunds but also align with consumer values, turning returns from a logistical challenge into a strategic advantage for modern retailers.
