In-store experiences were hot topics pre-pandemic, but the world has changed in the last two years. Since the Coronavirus disease (COVID-19) struck, more than 2 dozen stores have filed for bankruptcy, and mall foot traffic is down 30%, while online sales surged by nearly $27 trillion globally.
Such rapid change begs the question–are in-store experiences still critical to retail success, especially as the holidays approach?
[read the full story at the link below]